Magic Wand

Magic Wand



In theory, the button-less, gesture controlled universal remote sounds like a great idea. At least the Dragons certainly thought so, with Duncan Bannatyne making a £200,000 investment in the wand. The device can control electronic appliances such as laptops, lights, TVs, DVD players and even remote-controlled curtains, and won its two creators a record total offering of £900,000, with Bannatyne eventually outbidding the other dragons for a 20% stake in the company.


Chris Barnardo (CEO of Magic Wand)

The device did fairly well in the short term, and is thought to have turned over around £2m in the first year. However, reviews slammed the wand, stating that it had no unique selling point and was a worthless gimmick that would be abandoned in hours. There was originally a whole range of wands planned, but the company never got past one modelled on Doctor Who’s screwdriver.



To know more about Magic Wand visit : http://www.thewandcompany.com/ 

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