Ten Thirty One Productions

Ten Thirty One Productions

CEO : Melissa Carbone appearance at Shark Tank


Ten Thirty One Productions is an American entertainment company based in Los Angeles that creates, owns, and produces live attractions in the horror genre. It was featured on Season 5 of Shark Tank where it received the largest investment in the history of the show.
Ten Thirty One Productions was founded in 2009 by Melissa Carbone and Alyson Richards. The company generated $400,000 in revenue during its first year of business.
In Season 5, Mark Cuban decided to put up $2 million for 20% of Melissa Carbone’s live horror-entertainment company Ten Thirty One Productions.
Last year the company brought in $3 million in revenue, and although he did not disclose an exact number, Cuban told us it is making at least half a million dollars in annual profit.
Ten Thirty One had another successful Halloween season this year in its birthplace of Los Angeles, but struggled in its expansion to New York City due to a lack of preparation for storm conditions. Carbone said it was a stressful but valuable learning experience, and she looks forward to expanding to Cuban’s hometown, Dallas, next year.

As the company has grown, its philanthropic mission has as well, and since appearing on the show it has used profits to open two orphanages in India, housing a total of 100 kids.
Mark Cuban made the biggest investment of his five seasons on "Shark Tank" in 2013 when he put down $2 million for a 20% stake in Melissa Carbone's horror attraction company Ten Thirty One Productions.
Carbone, the CEO and president, cofounded Ten Thirty One in 2009 with Alyson Richards for the purpose of launching the first large-scale haunted hayride in Los Angeles. After clearing out their bank accounts and scraping together investments from friends, they put down $365,000 to set up and "market the hell out of" the Los Angeles Haunted Hayride. By 2012, Ten Thirty One was selling out the Halloween season and bringing in $1.8 million in revenue in October.
Cuban saw the potential the company had for other markets and jumped at the opportunity, and recently told Business Insider that it's been one of his most profitable deals from the show, grouping it with others that are making at least half a million in profit annually. Last year Ten Thirty One hit its goal of $3 million in gross revenue.

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